Website, e-commerce or automation: how to choose

Not every digital project should start with the same solution. Sometimes the right first step is a corporate website; sometimes it is a store or an internal automation.

Three useful questions

The decision improves when it is tied to the current bottleneck.

• If the problem is commercial trust, prioritize an institutional site.
• If the problem is selling repeatable products, evaluate e-commerce.
• If the problem is operational time, start with automation.